It’s perfectly natural for teeth to lose their original white coloring over time. This discoloration can be caused by stains from food, drinks, smoking, or medication, as well as the aging process.Our experts have developed the GUM Original White range to not only effectively remove stains, but also to help prevent them from reappearing.Ideal for everyday use, GUM Original White Toothpaste gently cleans teeth, while at the same time strengthening your teeth and gums.